The Deployment
A ship isn't finished when it's built — it's finished when it's deployed: at sea, on station, doing the work it was made for. The Deployment is Friday the 16th: the day your AI system stops being a promising build and enters service — inside your business, aimed at a real target, with both founders beside you the entire time. It follows your Commissioning. Come Thursday the 15th, then stay for Friday and turn it into a system.
How you get to Friday
The Deployment is added to a Commissioning day, not sold on its own — Friday builds on what you commission. Book Thursday the 15th for $499 and add Friday for $198 right there at checkout. Decide later if you'd rather: your confirmation carries the link, and you can add it from your seat on the day, once you've seen the room. On the 16th, everyone who added it works in one room of fifty.
The outcome
Master the skill. Build the thing. Deploy it for keeps.
You'll learn conducting intelligence at depth — not from a curriculum, but from two operators with thousands of hours of building behind them: the patterns, the instincts, the failure modes nobody writes down. Then you'll turn the skill on your own company, from your Commissioning day through Friday, and leave with something real in service — a system that makes the business measurably more profitable, opens a new revenue stream, or lifts performance past your competition. And because you built it with your own hands, you leave with something bigger than the build: the repeatable pattern. Run the same sprint next quarter. And the quarter after that. For the rest of your working life.
Two Watch Bills
Two days, two missions. Tap any watch to see what happens there.
The installation
A private historic officers' club on the Charleston coast
The exact address comes with your registration.
You arrive with an assistant. You leave with a system in service.
Dates & pricing
A private historic military installation on the Charleston coast — exact location revealed upon registration.
One price. It does not go up.
✓ Every seat is backed by the founders' guarantee →
The Commissioning
One day, Thursday the 15th. You build your AI executive assistant.
Thursday, October 15
50 seats
$499
One price. It does not go up.
Have a friend's code? $100 off at checkout.
The Deployment
Friday the 16th, putting the whole system into service. It is added to a Commissioning day, not sold on its own: book Thursday, and add Friday for $198 at checkout.
Friday, October 16
Friday holds 50 seats
$198
Added to your Commissioning day
Share the value. Join us free.
Every Commander gets a personal code. Anyone who uses it takes $100 off their seat — and you get $100 back for each one. Share it with enough friends and your own seat is free. Then keep going: up to $1,900 more.
Questions, answered straight
What exactly is the founders' guarantee?
It means Bill and Grant put their names on the day. Attend the Commissioning — all of it — and if you walk out feeling your time wasn't well spent, tell them, and they'll cover the cost of your seat. No forms, no fine print, no argument. This isn't a discount and it isn't a promotion; it's how two officers run an event they're proud of. If the day doesn't deliver for you, its cost belongs to them — not you.
Who sees my business data?
Your AI, on your terms. What you build here answers to you — not to someone else's terms of service.
Do I need to be technical?
No. Neither are most people in the room. You're not learning to code — you're learning to direct. If you can brief a new hire, you can do this.
Is this training, coaching, or consulting?
All three, honestly — and none of them exactly. It's hands-on training: you build a working AI executive assistant yourself, live, that day. There's coaching in the room — Bill, Grant, and the crew work with you at your table until yours works. And because everything is built against your actual business, you leave with what consulting usually only recommends. If you're comparing it to an AI course, class, workshop, or seminar: those teach you about AI. Here you learn by building yours — and it clocks in the next morning.
What do I bring?
A laptop (not a tablet) — Mac 2018 or newer, or Windows 10/11, 8GB RAM minimum — your charger, and one real bottleneck from your business, written down. Chrome or Edge preferred. A personal machine beats a corporate-locked one.
What if my laptop can't run it?
You'll finish regardless. Everything essential runs in a browser on an account we set up for you before you arrive, and there are loaner laptops and a help desk on site. Nobody leaves without a working AI executive assistant.
Where exactly is it?
A private historic military installation on the Charleston coast. The exact address is revealed when you register — it's in your confirmation email.
What about parking?
Street parking is plentiful, and golf carts run a loop from 8:00 AM. Full details come in your confirmation and day-before emails. Carpooling is encouraged.
What's the refund policy?
Your ticket is transferable to another person at any time. Refunds are available up to 7 days before your event date.
Is this a sales pitch for something else?
No. One day, one outcome: you leave with a working AI executive assistant. If you want to go further afterward, the next step exists — but the day stands on its own.
What exactly will I build?
An AI executive assistant configured for your business. A loan officer's drafts follow-ups and pre-approval letters in their voice. A realtor's writes the listing launch — description, posts, the email to their sphere. An owner's handles intake, quotes, and the paperwork that eats evenings. Yours is built against the real bottleneck you bring in the door.
Who is this NOT for?
People looking for a get-rich system, a stock-tips seminar, or a room to sit in the back of. The day is hands-on and built for working professionals with a real business and real clients. If that's you, you'll be among your own.